Category Archives: Community-Based Social Marketing

Magna Kultura implements social marketing programs alongside with cultural activities in communities. Magna Kultura Foundation conducts cause-related marketing campaigns and corporate social responsibility (CSR) programs in the Philippines. Magna Kultura engages communities with programs that connects with various sector organizations, like Barangay and village associations, retail sari-sari stores, transport organizations, and other community-based organization.

The articles contain herein are features from current socio-civic activities of the organization.

Capture Sales Territories With Larong Pinoy Promotions

Capture the Filipino market with an event that creates an ecosystem in the communities: looping household neighborhoods and community stores. Place your bet on the games of our heritage: LARONG PINOY.

Community Playing Larong Pinoy  v3

It is not true that the games have “disappeared” amidst modern technology. A lot of Filipinos are still unable to own expensive high-tech gadgets and computers. The Filipino Traditional Games remains to be popular among the Filipino masses; it is well-loved by elders, adults, and children. It is a cultural treasure that will always be part of our heritage. The good news for brand marketers is: currently, it is not owned by any brand.

Magna Kultura Foundation, the national advocate of Larong Pinoy has launched a promotional campaign that allows product-brand sponsors to use the games as a brand vehicle, whether for PR or brand promotions. This is a strategy to fund the advocacy to revive of the games in today’s era.


Capture the market across the board: from children, to parent-adults, to grand-parents. It’s a game that Filipinos love. Since Y-2005, Larong Pinoy outreach programs are well accepted in communities. Brands will find it a great vehicle for corporate and brand communication, as it captures not only the youth market, but adults and elders who know the game.

Larong Pinoy brings brand goodwill in household neighborhood, enjoining consumers to be part of the program.

Let Larong Pinoy will be your vehicle to engage the community. The event will connect consumers to the brand. It is a potent below-the-line promotion that can deliver day-after sales.


Local trade will be involved in community promotion efforts. Sari-sari stores and groceries in the district will be part of Larong Pinoy promotions.

The Larong Pinoy Play Camps of Magna KulturaThere will be three (3) community activities that will be opportunities for product promotions

THE SPORTS CLINICS. This will be the launch activity. Members of families in the district will come to the event with gate entry stubs acquired from the selling promo.

THE STREET GAMES. Games will be active in community streets during week-days. Children will use Larong Pinoy Game Stubs during street matches. Sale of Larong Pinoy Toys will be tied-up with the product-brand, and purchased in Sari-Sari Stores

THE TOURNAMENTS. The Inter-Barangay Tournament will be an eagerly awaited event, where team will be competing in mini-Olympics matches, and consumers awaiting the raffle draws with product labels as entry stubs.


Larong Pinoy promotions are conducted in schools and barangays for FIVE (5) WEEKS to energize the neighborhood participation. CLINIC GAME STUBS are distributed along with leaflets & registration forms; and, Local RETAIL STORES become conduits to all the fun promotions in target areas, for the youth market to purchase sponsor’s products in exchange for game stubs.

Store - with LP Icon + people + toys + ticketIn the event that retail outlets don’t carry the sponsor’s brands, Magna Kultura conducts sells-in to enlist the store for loading of the product; and then, advises both the sponsor & its dealers for loading.


The Larong Pinoy events are announced in Barangays. Larong Pinoy Game Stubs are distributed in retail outlets carrying the sponsor’s product-brands. Residents join by obtaining Larong Pinoy ticket-stubs for the Sports Clinics. A minimum purchase of the sponsored-product is set to obtain ticket-stubs and the reward points.


It’s not just a game.

We’re reviving a cultural treasure with a heritage equity.

We’re instilling patriotism & family bonding among youth & adults.

We’re bringing livelihood among retailers and local vendors.

It’s an advocacy with an economic paradigm.




Contact: DICKIE AGUADO, Executive Director – Magna Kultura Foundation at  EMAIL:  / Globetel +63 917 8990025  / Suntel +63 922 8990026  /  Landline Tel No. (632) 514-5868

MK Pinoy Salakot for web profiles


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Where Good Ideas Come From

WHERE DO GOOD IDEAS COME FROM? We love to believe in that eureka moment, where a good idea suddenly comes out of nowhere to the lone genius. In reality, ideas are born in very different situations.

What sparks the flash of brilliance?  What kind of environment breeds them?  How do we generate the breakthrough technologies that push forward our lives, our society, our culture? In “Where Good Ideas Come From”, Steven Johnson explores the history of innovation to discover certain surprising patterns that explain the birth of good ideas, and what we can do to improve the creativity of our environment.

Before reading the summary below, watch this interesting video, a “visual trip” about Steven Johnson’s graphically explanation of the seven key patterns behind genuine innovation, and traces them across time and disciplines. It briefly explores the history of innovation to discover certain surprising patterns that explain the birth of good ideas, and what we can do to improve the creativity of our environment.

Here are 10 big ideas from Steven Johnson’s Where Good Ideas Come From…

1) There are seven patterns of innovation that appear over and over in culture AND in nature.

Steven Johnson explains that innovation and creativity are fractal: they occur by following the same seven patterns throughout the world, whether it’s a city or a coral reef. Culture evolves the same way nature does. More importantly, the world proves in both settings that innovation has its best chance of happening when ideas are connected, not protected.

2) First innovation pattern: The Adjacent Possible

We usually romanticize the generation of new ideas. We like to believe in that breakthrough moment where one enlightened individual jumps ahead many generations with his idea, but reality is quite different. Ideas are are connected like doors. Open a door and you can see new ideas, but only ideas that are connected can be seen.

It’s by learning from other people’s ideas, or previous ideas of our own, that we come up with new ways of seeing the world. It’s a constant connection of innovation. The reason ideas that are truly disconnected fail, is because there’s no connection with the present yet, there’s no application in reality. These ideas are frequently called “ahead of their time”.

The key is not to isolate your room – your idea. Instead, try to connect it to as many doors -people, places, ideas – as possible.

3) Second innovation pattern: Liquid Networks

Ideas are not single elements. They are more like networks. They are not sparked by the connections between different elements: they ARE those connections. For ideas to happen, you have to place the elements at your disposal in environments where more connections can occur in the right way.

The best networks have two characteristics: they make it possible for its elements to make as many connections as possible, and they provide a random environment that encourages constant “collisions” between all of its elements. This is why “liquid” networks are the best. They provide more stability than gas, where there’s not enough time for meaningful connections to happen, and less rigidity than solids, where there’s not enough randomness.

Remember, the elements are worthless if they are not properly connected. A trip to the beach with your co-founders will provide more creative ideas than you working alone in the office with all your spreadsheets.

4) Third innovation pattern: The Slow Hunch

It takes time for ideas (hunches) to connect and evolve into something valuable. Patience and contemplation are key aspects of innovation. If it feels completely new, chances are it’s not that valuable. In other words, it takes time to open all the necessary doors in a network that lead to an innovative idea.

Many slow hunches never turn into something useful because our day-to-day matters usually get in the way. We forget them before we give them a chance to make connections and grow. This is why a commonplace book is such a valuable tool. By collecting every bit of interesting information, you have a place where connections can be made, where every review will reveal something new.

Bottom line: Write everything down, and let it bloom.

5) Fourth innovation pattern: Serendipity

Innovation can’t be planned. Elements are not always in sync with each other. Ideas sometimes arise from happy accidents, hunches connect in an unexpected way. This is the problem with brainstorming sessions: maybe the best idea pops up to one employee later that night, long after the session ended. The secret to help serendipity occur is to build networks where its elements have a chance to persist, disperse and re-connect. This is how doors that weren’t seen before get opened.

However, something else must happen: the discovery must be meaningful to you. Constant bouncing of elements means nothing by itself, there must be a purpose in mind. Building an environment where brainstorming is constantly running in the back is the ideal way to go get serendipitous. Maybe have a database of hunches, were ideas can slowly connect with each other without having the time-pressure of a meeting.

Here’s a good motto to encourage serendipity is “look everything up”, especially in our web-based world! You never know where a Google or Wikipedia search might take you, what connections you may discover…

6) Fifth innovation pattern: Error

Good ideas are more likely to emerge in environments that contain a certain amount of noise and error. Noise and error leads to unpredictability, which in turn leads to innovation. Attempting to eliminate every uncomfortable element of the network also means eliminating every unpredictable connection.

The reason failure is not a bad thing is not because mistakes are good, but because they are critical steps that one must go through in order to create something valuable. Avoiding failure at all cost is a costly stance. Failing fast and moving on to the next thing is a much better philosophy.

7) Sixth innovation pattern: Exaptation

The more connections the network encourages, the more diverse the purpose and usefulness of something becomes. For example, in an error-free environment, a match is a way to light the stove. However, introduce a blackout, and now it’s a way of lighting up the room. Exaptation is all about exploring more uses of already existing ideas.

The reason cities are better suited for innovation than small towns, is not only because there are more elements, but because the amount of elements is enough for subcultures and diversification to appear. This is the essence of exaptation. Elements connecting in a variety of ways large enough to create unpredictable combinations.

If adaptation is about ideas changing to tackle a clear problem, exaptation is about ideas accidentally tackling unforeseen problems. Improve the connections and amount of elements in your network, and you’ll have better chances of achieving exaptation.

8) Seventh innovation pattern: Platforms

The advantage of platforms is not needing to monopolize creativity. By creating a platform, innovation can come from anywhere. Every time a platform is built for a purpose, that platform serves as platform for other agents for new purposes. New ideas appear where platforms are open. For example, companies like Google and 3M are great examples of cultures where everything in order to have a consistent stream of ideas from the most unexpected sources. The main benefit of having a platform is to create an environment where all the other patterns of innovation can thrive.

Platforms generate ideas not only by fomenting specialization and diversity, but also by making it easy to “recycle” and reuse existing resources. By having an actual place (even if it’s virtual) where elements can connect, every resource is open for grabs. Imagine all the data that a platform like Facebook gathers nowadays that isn’t being used yet. It’s only a matter of time before some other element that’s involved in this platform finds a use for it.

In the end, platforms encourage team work. They show that it’s better to share than hide. They tell us that we don’t need to know everything. We can focus on one thing and wait for the platform to provide the rest.

9) Ideas have to be fully liberated to spark innovation. The fourth quadrant of innovation is the best situation for this.

The best environment for ideas are open-source environments, where ideas can be built upon and reshaped as needed by many people. This scenario is what Steven Johnson calls “The Fourth Quadrant”. There are four quadrants of innovation: individual/market centered, non-individual/market centered, individual/non-market centered and non-individual/non-market centered. History shows that the closer we get to the fourth quadrant, that is, the less money driven and individualistic the environment, the more innovative the ideas become.

This doesn’t mean it’s bad to be creative with individualistic goals in mind. However, it does mean that it’s best for society when we open up our ideas to everyone instead of keeping them to ourselves.

It’s interesting to see that this quadrant wasn’t always the best suited for innovation. In the Renaissance, the third quadrant (individual/non-market) provided more innovative ideas. The reason was that networks were slow and unreliable, and the entrepreneurial spirit wasn’t developed yet because there wasn’t enough economic incentive. Not surprisingly, the idea of the lonely genius is born during this time. By the time Gutenberg’s press and postal systems across Europe bloomed, and population densities in European cities increased, collaborative environments provided most of the innovation. This has only accentuated nowadays with even more collaborative tools like the internet.

10) Connections and spill-overs are the natural state of ideas, while societal and artificial dams keep them in chains.

Ideas naturally gravitate towards the fourth quadrant. Although we may be inclined to believe that the lack of economic incentives of the fourth quadrant would be a turn-off for innovation, it’s actually those economic incentives that become an obstacle. With the promise of a payday, people are motivated to have good ideas, but they protect them instead of sharing them. Our “market of ideas” is inefficient, because we have created artificial dams, such as copyrights and patents, that are designed to keep ideas out of other people’s grasps.

However, this does not mean all restrictions should disappear. The lesson is this: we should stop believing that without economic incentives or artificial scarcity of intellectual property, innovation would disappear. On the contrary, strictly speaking about innovation, it would thrive like never before, although probably with a huge economic trade-off that is not desirable either. There is a balance worth pursuing.

Remember, there is nothing “natural” about intellectual scarcity. It’s all artificial. Ideas not only thrive in open environments: they seek it. Sure, competition has been a great source of ideas. But so has the crowd. When looking at your own environment, embrace the random, connected, full of mistakes and hunches, diverse and non-competitive philosophy of the fourth quadrant.

Good ideas will come.


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3 Larong Pinoy Summer Company Sports Fests For This April

Three upcoming Larong Pinoy Sports Fests are scheduled this coming April and May.
JRU-logo-horizontalOn April 2, 2014, The JOSE RIZAL UNIVERSITY (JRU) administration set its summer sports fest for its staff and admin, with six (6) teams competing in the tournament. The teams are composed of the professors and administrative staff of the university. JRU is among the country’s premiere university, located at Shaw Blvd in Mandaluyong, Metro-Manila.The JRU sports fest will be held at the Fabella Gymnasium.


395729.1.highOn April 5, 2014, ASTEC INTERNATIONAL LTD. is launching its annual team-building activity for employees. This year, Astec chose Larong Pinoy as platform for a team-building sports fest. Astec International is a network power equipment engineering corporation with headquarters based at the Ortigas business district at Pasig City, Metro-Manila. The Larong Pinoy Sports fest will be held at the Shaw 500 Multipurpose Hall at Shaw Blvd.


Onchnbnk logo1 April 12, 2014, CHINA BANK SAVINGS (CBS) will have a Larong Pinoy Mini-Olympics, with 12 teams composed of staff and employees from Metro-Manila and Luzon offices. The event will be held at the Treston International College at Fort Bonifacio Global City in Taguig.




More news announcements for company/orgs running Larong Pinoy Olympics will be released in coming weeks.

Last year, over a hundred companies conducted Sports Fests using the games of our heritage as event platform. More and more companies are discovering the fun of Larong Pinoy as a team-bonding activity that strengthens the camaraderie of employees, while instilling the Filipino spirit.



Magna Kultura Foundation has been conducting Larong Pinoy events for companies as 3rd Strategic Option for advocating the Games back in the mainstream of society.  Its 1st strategic option is by conducting  Larong Pinoy Sports Clinics in schools and communities; its 2nd option is implementing Palarong Pinoy tournaments in Barangays and schools.

Conducting Larong Pinoy for offices not only provides the team-building needs of the companies, but revives the fun of the games among adults who use to play it when they where young.  Magna Kutura believes that once adults play it again, they will be able to play it with their children, especially during weekends.


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The Traditional Filipino Street Games are Alive in the Philippines

high-tech game gadgets 4It is nice to know that, amidst the modern age of technology, children and adults are still play the traditional Filipino street games, like Luksong Tinik, Patintero, Tumbang Preso, Sipa, Holen, Piko.

With the popularity of the online games, XBox, PSP, iPad, celphone games and other hi-gadgets, there are still children playing the games of our heritage.

There are children who live in high fenced houses, and they haven’t even heard of these games at all.  It is sad because most of their parents have enjoyed these games when they were young.


The Traditional Filipino Games are very much alive in the Philippines. It is not true that the Filipino Street Games are no longer played, as some would say that it has vanished in Philippine society in the age of computers and high-tech gadgets. In many urban and rural areas, a great majority of Filipino children still play outdoor street games as most of them are still unable to own expensive high-tech gadgets.

Buhayin Ang Laro 2

Larong Pinoy Games are commonly played by children usually using native materials or instruments.  Kids usually come up fun ideas, inventing games without the need of anything but the players themselves. With the flexibility of a real human to think and act makes the game more interesting and challenging.

A few decades ago, kids used to gather in the streets or in their neighborhood playground to play their favorite Larong Pinoy games like piko, patintero, taguan, tumbang preso, siyato, luksong tinik, etc. These has been their regular and popular pastimes, as well as the favorite games of their parents and grandparents until new and modern forms of entertainment has taken over the interests of young kids.

While the traditional Filipino games are being overshadowed by modern games and hi-tech gadgets, it is still present in society.  Children in high-fenced villages miss the fun of Larong Pinoy; because in some villages, parents are wary of sending their kids off to the streets to play because they are worried for their safety. But then, if it’s just across the house, the exercise that the kids will get from these games would be worth it because physical outdoor activity is really good for them.

LP Kids 2Gone are the days when for kids, playing means going out in the sun, running, rolling, jumping and shouting. Today, playing means facing the computer or other gaming device, pressing on buttons and keyboards, and spending the whole day just sitting around while facing the gadgets’ screens.

Indeed, times change, and so are the people’s ways and practices. Parents nowadays often lament on the fact that their kids are no longer familiar with traditional games such as patintero, taguan, piko, and habulan. But still they continue to support their kids’ addiction to Angry Birds, or other digital games for that matter, by buying them new gadgets in which they could play these games. Some parents would even play with their kids on these new gadgets. Perhaps they get addicted to online games as much as their children do.

There’s really nothing wrong with that. Technology is there for us to utilize to our advantage. And since they have become the source of entertainment for the kids of this generation, why not embrace it as well? The problem however, is when we totally abandon our past and forget the ways and practices of our childhood. Forgetting about our traditional games, and not putting an effort to introduce them to today’s younger generation, is like cutting the connection between the past and the present.

Pinoy generation collage 2Introducing your kids to the traditional games is one way of instilling in them a sense of history. In that way, you do not only teach them something really interesting, but you also help them develop better futures by becoming aware of what transpired in the past, as represented by the fun games their parents did as kids.

Try to find other option if you think your community is not conducive to street games. Be creative in finding the time and the venue to expose your kids to these Filipino games. Nowadays, you can go to the CCP area in Roxas Boulevard which has lots of open spaces where you and your kids can play. It will benefit them more because they will cherish these memories of you spending time and playing with them.

Filipino games also help in bridging a connection between the kids and their elders, because these are the same games that were enjoyed by their parents and grandparents. The games serve as a common denominator among the members of the family.

Let children experience the fun things of playing the Filipino Street Games. Those traditional and classic games –piko, tumbang preso, chinese garter, luksong tinik, sipa, patintero, and many more. These are the games that were far more enjoyable than playing digital games. These are the cheapest forms of child play that will greatly benefit kids’ physical, social, mental and emotional development.

Play the games — these are the Filipino Games — the games of our heritage.

Support The Games of our Heritage 2

Check-Out the WIKIPEDIA article on the “Traditional games in the Philippines”:


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Filipino Companies Organize A Company Sportsfest Using Larong Pinoy Games

The Traditional Filipino Street Games finds its home once again back into the hearts of Filipinos, as adults re-discovered the fun of playing Larong Pinoy during Company Sports Fests; bonding with fellow-employees, and building  relationships like real “kababata’s”, with breathing  energy. It is a game everybody knows.  It is a game that anyone can play with a youthful spirit. 

The Filipino Street Games have been with us for over a century.  In today’s modern age of technology, the games are very much alive, bringing fun in communities, schools, and lately, as a team-building sports fest in local corporations.Human Resource Department personnel saw the values that it brings to employees, as it bonds young and old together in activities that everyone can play. Filipino Team building is more than just dragging employees to the usual basketball intramurals or having someone give them a lecture on why it’s important to work together. People learn best when they’re moving around, interacting, and working together on fun challenges.

Since the 1980’s there have been many new sports and innovative games — Triathlon, Xtreme Sports, Cross Games, Fun Runs, etc.  In Y2008, many companies have opted to launch sports fest using the Traditional Filipino Street Games as platform form team-building sports fests. With Larong Pinoy, employees THINK FILIPINO.

larong-pinoy-company-sports-festThere’s more than one way to improve the level of employee engagement in a company. Using Larong Pinoy is a unique platform to engage employees, creating youthful energy and fun community atmosphere at the workplace. It triggers sharing of personal experiences and insights that leads to intimate bonding.

The selection of Larong Pinoy as a Sports Fest Activity is intended to involve employees into doing an alternative event instead of the usual western sports, to make the company affair fun and truly Filipino.

It is a fact that only a few employees get to play in the usual sports like basketball, volleyball, or other western sports; with Larong Pinoy everybody can play — from executives, to staff, to clerks, to general service employees.

It’s a game everybody knows.  It’s a game everyone can enjoy — even the non-sporty type.  Larong Pinoy challenges employees & staff to re-learn the Filipino Street Games blended with team building values and youthful camaraderie in the office.  With Larong Pinoy as sports fest platform, the team bonding goals will flow naturally among employees and staff, internally at the office even before the day of the event.

What Happens When Companies Decide To Use Larong Pinoy As Sportsfest Platform?

Internally at the Office

  • Larong Pinoy triggers each and every employee to talk about the games, as well as their experience about it in the past — reviewing what they know, and definitely remembering their childhood memories.  It brings out the child in everyone when they relate to one another, making the office alive with camaraderie.
  • It triggers individual exploration, even making young people consult elderly employees who are knowledgeable about the games.  It is a light and fun bridge for office bonding.
  • Larong Pinoy is a great CommuniTeam bonding platform for employees before the event, while they practice the games together.

Then, During The Event

  • Larong Pinoy engages employees with a unique sporting experience (definitely different from the usual basketball or track racing). In all types of games, everyone can play — young our old, line or staff.  And, even non-players have the fun of watching co-employees execute and compete in the games.  It’s a different kind of fun.
  •  There is total team bonding with fun-filled cooperation that naturally flow amongst participants.  Larong Pinoy leaves no physical hurt or emotional feelings (unlike rough sports like basketball), because  it’s all child-like fun games and thrills that are so Pinoy.
  • The Larong Pinoy sports fest impart a youthful and unforgettable experience among employees. The youthful atmosphere that it creates will make them feel as if they all grew up together.  Aside from CommuniTeam Building, it builds employee relationships.

The Larong Pinoy sports fest impart a youthful and unforgettable experience among employees. The youthful atmosphere that it creates will make them feel as if they all grew up together.  Aside from CommuniTeam Building, it builds employee relationships .

It is a game everybody knows.  It is a game that anyone can play with a youthful spirit — from management to staff to line employees — young and old!

And even after the event, the Larong Pinoy experience reverberates within the organization weeks after the event —- making each and everyone feel as if they “grew up and played with each other when they were young”.

This is the spirit that games of our heritage bring into an organization.  And a well-organized event even makes it more memorable.

Magna Kultura Foundation, an NGO for arts and culture, organizes Larong Pinoy sports fests for companies with a Mini-Olympics format, making it truly fun and challenging for young and old employees.

Magna Kultura organizes traditional Filipinos street games like patintero, tumbang preso, piko, sipa, luksong tinik,, siyato, holen, trumpo, and other street games like an Olympic competition. Magna Kultura conceptualizes, organize and implement team building programs, workshops and corporate events, giving you more than what you expect, with the best value for your company.

Over 100 companies will tell you that Magna Kultura’s corporate team-building events makes are one-of-kind activities that leave lasting impression on employees and bring out the best in a company.

Treat your employees to a Fun Team-Building Sports Fest where everybody can play: Palarong Pilipino Mini-Olympics for young & old! A Sports Fest Team Bonding Activity can be held anytime of the year.  It doesn’t have to be summer. Build your corporate family into a CommuniTeam now.

MAKE LARONG PINOY YOU NEXT COMPANY SPORTS FEST EVENT, AND SEE THE DIFFERENCE. Magna Kultura will organize the event hassel-free for HRD staff and the sports committee, so they they too can play with all the rest.



Dickie Aguado, Executive Director – Magna Kultura Foundation
Direct Line: Tel No. (632) 514-5868
CP Nos.: +63 917 8990025 (Globe) or +63 922 8990026 (Sun)
Email Address:

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Sari-Sari Stores Convention Organized by Magna Kultura Foundation

Magna Kultura Foundation successfully organized a convention of sari-sari stores at Isabela Province on August 4, 2012 at the Roxas Astrodome.   Over 250 small store owners attended the seminar-workshop that gave valuable insights on retail management and local store marketing. The 250 attendees that were trained by Magna Kultura will be installed as managers of clusters of stores in towns of Isabela.

The convention was hosted by Go WOW Isabela II, Inc., compose of the working women of Isabela province.  The plan, which was originally conceived by Representative Ana Cristina Go, is to organize clusters of sari-sari stores in the eleven (11) towns of District 2.   Each town has an average of 22 Barangays, and approximately 5 stores will be activated in each community locale.

The Working Women of District 2 Zone 01embarked on the project as a livelihood program that will give the citizens an opportunity to improve their lives.  GO WOW will be setting up a cluster of stores in the 2nd District of Isabela to open doors of opportunities to citizens, at the same time make vital consumers goods conveniently available in communities.

GO WOW will be working with citizens who will manage the cluster of stores as a vehicle to serve the people. The Working Women of District 2 Zone 1 realizes critical role that retail stores play in communities, when all the residents are miles away from a full-service grocery store or a supermarket. GO WOW see the cluster of stores as more than just food retailers, but also economic drivers, community builders, and meeting places for citizens. This is GO WOWs service to the citizens of Isabela.


Magna Kultura Foundation conducted the seminar-workshop to train the Store Operators of the Go Wow Cluster Stores.  During the seminar, Magna Kultura provided an 80-paged handbook that will serve as reference material for stores operating staff providing:

m    general information on the retail industry and local store management;

m    information on the key skills needed to operate the retail management and sales functions with the highest expertise and service excellence;

m    insights on the management process, purchase and inventory procedures, marketing and promotions planning, customer service and retention efforts in operating a retail store. 

Magna Kultura discussed the various processes involved in operating a store and making it profitable;  and provided valuable tips and operations techniques in running the day-to-day affairs of their store.  The topics took into consideration a comprehensive overview of the back-office and front office activities in operating a retail store, including techniques in customer relations and loyalty retention.

Magna Kultura realizes the value that sari-sari stores play in communities.  While stores may be seen as retailers, they are really the back-bone of the grassroots economy.  And while the store owners may not be college graduates, they are small business people bold enough conduct entrepreneurial ventures that serves the community and move consumer goods manufactured by big corporations. Magna Kultura believes that they are unsung heroes that move the economy, accounting for the movement of almost 70% of consumer food products.

Magna Kultura Foundation is an education-for-development NGO geared towards improving the lives of Filipino communities by building capacities of civic and sector groups, providing cultural, educational and social entrepreneurial skills.  As such, it supports small business people such as sari-sari store owners. Magna Kultura teaches social and cultural entrepreneurial skills that enable ordinary Filipinos at the grassroots level to better articulate their needs and aspirations and participate more actively and productively in  activities aimed at improving their lives and that of their communities.

Together with Go WOW Isabela II, Inc., Magna Kultura will support the small store owners of Isabela to assure their success.




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Brand X versus Brand YOU

Most entrepreneurs and senior executives completely miss out on one of the most powerful branding strategies available in today’s market: The Creation of Their Own Personal Brand.

Most people in business understand the need to build brand equity at the corporate level or for products, services, intellectual property, etc., but very few understand the substantial benefits that are created from increasing their personal brand equity.

In today’s competitive workplace, distinguishing yourself significantly from your peers can be a challenge.  it’s not just about “getting a job”—it’s about building your own personal brand. But what does that mean—“personal brand”? Much like the brands that we all know, such as Coke, Nike, or McDonald’s, your personal brand in the workplace is a combination of the product you offer (i.e., your job performance), the values that you embody, and how the two work together to create the “wholeness” that is you.

A personal brand is much more than a job title: It’s a holistic look at your goals, passions and values and how those figure into—and enhance—what you offer an employer. Oftentimes, it’s the individuals who truly know what makes them interesting, compelling, and differentiated who stand out from their peers. These people capitalize on their differences, parlaying them into an advantage. A personal branding can be the thing that will give you an edge, catch the eye of the people.

Of course, a personal brand is only as good as the reputation you are able to build around its unique promise of value—and what you ultimately deliver. Consequently, authenticity and honesty become the most important building blocks for your personal brand.

No matter where you are on the corporate ladder—starting out, a rising star or an established leader—personal branding is absolutely vital to your success. After all, numerous others may have your job title, but only a few might share your vision and appreciate the particular talents you offer. If you connect with the individuals and companies that value your “mission” in the world, you will have a much greater chance for success. No full-proof path exists for building a personal brand, but you can take steps that will help you create the best personal brand for you.

Before you head off to storm the castle, you’ll need a plan of attack and a few important tools. You need certain traits that will carry you and your vision in places you’ll walk in.


By far the most important thing you need is an intense passion for your cause, and carry it with a conviction that cannot be hindered by critics or your own shortcomings. You have to be willing to give it your all, and for a long time with potentially few rewards. In the short run, few people will notice, but in the long run, everyone will. Or at least, everyone you need to influ­ence in your campaign will notice.


What sets you apart? Where will your tipping point be? What will the world look like with you in charge? You can also call this your elevator pitch. If you had two minutes with anyone in the world who has the power to influence the rest of your life, what would you say to them? “Hi, my name is _____, I’m currently in ________, and I’m going to _________.”


There must be a reason why you’re doing what you’re working on right now other than giving you the money that you’re getting.  (You’re receiving the money that you get because of you are good at what you do.) What do you, and why are you doing it. Is there a special reason? A story behind it?  What made you decide to it?  Whether you are just starting out in business or if you have been at it for a long time OR somewhere in between, there’s a compelling reason or motivation to do the things you are doing day in and day. If you are a “brand”, you must have a “brand story”.  Your story could spark inspiration.


As we’ve seen here, you can’t just take over the world for yourself. You have to add value to others, or no one will want to help you. Therefore, you need to have skills that will radically improve the lives of others. Does your world domination plan have an educational component?

Here is the interesting thing about this: when you take the time to become a real expert in something highly specialized that really adds value to the world, the people you help will start looking to you for answers about seemingly unrelated topics. It’s always better to start highly focused and then work outwards than to begin with a broad, unspecific mandate.


You need to recruit a small army of com­mitted believers who will support your cause and add their own resources in support of it. How many people do you need? Well, obviously it varies, but 100 true fans is a great start. In fact, a small, devoted army is far better than a large, uncommitted mob.

You can tap into networks, or even create a network.  As example, I advocate the Philippine Traditional Street Games in our country, and I have sports coordinators in key cities.  My coordinators don’t only coordinate with local Barangays, but with school officials; and two years ago, they have networked a data-base of 80,000 retail stores where they are loading Larong Pinoy toys and creating product promos for corporate sponsors of the games in communities.  Now, isn’t that’s a vast multiplier to the small army?



A small army is critical, but in the long run, the friends of your friends may end up helping even more. This is because of the phenomenon called “the strength of weak ties.” In 1973, sociologist Mark Granovetter published a controversial ar­ticle claiming that “weak ties,” or friends of friends, are responsible for the major­ity of new jobs and opportunities we encounter. This claim runs contradictory to the classical understanding of efficient markets, and Granovetter even showed how most new information we acquire in our daily lives comes from extended social networks.


Your goal will probably require some amount of money. How much do you need? Simply put, you need enough money to accomplish the goal—no more, no less. Figure out what the true cost is and then figure out how to get it. Work the math out backwards.

For example, I figured out that visiting the entire regions of the Philippines would cost me an amount of money that would be equal to buying a brand new S.U.V. When I saw the costs and the relative value for both, I felt encour­aged. I gave up the hypothetical large vehicle and “discovered” the Philippines.  In “discovering” the Philippines, I discovered myself and many other priceless things.  It was worth the investment.


You have to be able to devote significant time to improving your skills. You don’t just want to be good enough; you want to be remarkable. What this means is dif­ferent for everyone — some people are able to their goals in their off hours, while others will need more time.

Some people get up at 4:00 a.m. every day to study, or work on things other than their jobs. This strategy doesn’t work for everyone, how­ever, because many people find that their 9-5 commitment steals their best energy from them. In these cases, you’ll need to make some major adjustments. or even create a 8th day during the week.

Regardless of which side you fit in, you’ll need enough time. You won’t grow as tall as a giant work­ing only four hours a week.


Indeed, social networking is here to stay, but you also need some kind of “pulpit”. You need to be able to speak to your army directly.

This can be done through a web site, a blog, a newsletter, an email list, a phone broadcast, or something else. You can’t create just a virtual army, you need to have real faces in front of you.  You will need to go out in the fields, put in the trenches, where it matters most.

That’s it!

The above list may not be fully com­plete.  And there are certainty other things that people will expect from you — some are necessary, and other that are com­pletely unnecessary.

This list of ignorable expectations in­cludes:

• Qualifications

• Introductions

• Endorsements

• Everything the gatekeepers expect from you

These are all the things you DON’T NEED.

I’m probably going to make some people angry with that sentence, but my goal to present the truth. And the truth is that if you want to achieve your most significant goals, and you want to transform the world for the better in the process, you really don’t need to jump through all the hoops that people hold up for you.

In the past, you had to keep checking boxes in application forms and ticking tasks off the expecta­tions list for a long time before anyone would listen to you and get an audience.

But guess what? Life is different now. You are your own specialist in your field of expertise.  If you have something of merit to bring to the table, serve it.

You can be successful the moment you decide to give more than is expected in all that you do. Make yourself valuable in your field of expertise.  If you build it, they will come.

Your personal brand is a reflection of your greatest strengths. Identify what those are, and then make that the ground you stand on.


If you need consultancy on your career, or a business plan… give me a call.  I may have a few cents of ideas which you can turn into paperbucks of a plan that will lift you up.   Tel. No. 514-5868.

Keep the fire burning!



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